Free tool · No login · No URL upload
Before you buy another click, check whether your landing page keeps the promise in the ad, earns trust and gives visitors a working way to contact you. Select what you have actually verified, see how ready your page is and get a list of what to fix first.
Check your page
Only tick a box after testing it yourself. Every unfinished item includes a specific next step. Critical items carry more weight, so the score rewards working essentials over cosmetic details.
Make the promise in your ad, headline and main action feel like one continuous conversation.
Give someone enough trustworthy context to make an informed decision without overloading the page.
Make sure buttons and forms actually help visitors get in touch.
Test on a real small screen and a normal mobile connection—not only a wide desktop preview.
A good launch is measurable, reversible and based on real data—not assumed conversions.
Why these checks matter
Someone searching for a same-day repair wants that service, not a generic homepage. Align the ad, headline, offer and action. A campaign-specific page does not need to explain every service you offer.
See the Google Ads page guide →A form animation does not confirm the enquiry reached anyone. Test a real submission, verify phone and WhatsApp details, and decide which team member will follow up. Only collect contact information you need.
See the lead generation page guide →Open your page on a real phone. Check for cut-off text, slow-loading photos, hard-to-use forms and tiny buttons.
Check page loading speed ↗Google Ads recommends that the landing page closely matches the ad, is easy to navigate on mobile and gives visitors useful original information. That guidance does not mean checking more boxes will automatically improve your ad performance or search rankings.
Read Google Ads' official landing page guidance ↗No. This is a manual self-assessment with a weighted score and concrete fixes. It cannot test the contents of an external URL or verify your conversion events. For real evidence, check the live page on mobile and verify your form, lead inbox and analytics separately.
Yes. The checks apply to landing pages built with any tool, including hand-coded pages. You do not need an account or payment to use the checklist.
No. This is a planning tool, not a ranking or conversion predictor. Ad outcomes depend on targeting, creative, pricing, competition, customer demand, real page performance and follow-up. Test real traffic before drawing conclusions.
For a search ad, start with message match, a clear offer and one reliable response action. If you cannot receive a test enquiry from the actual live page, fix that before spending on new clicks.
You select the criteria you have checked and actually met. Each check carries a transparent importance weight of 3 to 5. The score is your confirmed weight divided by all possible weight, rounded to a percentage. Unchecked high-weight items appear first in your action list.
Try editable landing page templates designed for search and social campaigns, with real lead actions and a publish workflow.